Remember when Facebook announced last spring that it plans to be the social-networking “platform” (see this
Meanwhile, as viral, psychographic-based marketing takes off too, it’ll be interesting to see how Facebook and the Google alliance explain to members and parents what privacy-protection options come with this next phase of social-Web advertising. The Financial Times later added a bit on MySpace’s plans for “hyper-targeted, behavioral advertising.” [Speaking of which, nine consumer organizations have banded together to ask the Federal Trade Commission “to provide needed consumer protections in the behavioral advertising sector” by, among other things, creating a “Do Not Track” list like the “Do Not Call” list already in place, the Center for Democracy & Technology announced today, Oct. 31.]
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