Why Gen Y's not into Twitter?

The bottom line: "We have everything we need on Facebook," says Gen Y CNET blogger Sharon Vaknin - though, despite an insightful post, she's pretty hard on her generation. First the numbers: She cites a recent Pace University/ Participatory Media Network study showing that 99% of 18-to-24-year-olds have social network profiles while only 22% use Twitter. Then she offers a little history on Gen Y's migration from creative expression to status updates. "We no longer impress our friends with profiles that represent us through our creative flourishes, but rather with profiles that spell out what we're doing.... What Facebook intends as a forum for sharing, Gen Yers see as a game of show-off." She cites examples of author and psychologist Jean Twenge's "narcissism epidemic" among her peers. "We do anticipate seeing our friends' activities, but what we really look forward to is what they think of our activities - we want to be 'cyberstalked,' preferably in the form of replies to our self-published content." So why not Twitter? Her reasons illustrate two important differences from FB: 1) Twitter, she says, is too one-dimensional, too text-y (e.g., "Sally went to a great party last weekend, but where are the photos? Who went with her?"), and 2) "updates on Twitter happen so fast there really isn't time to react ... my friends don't have time to react to my activities." I think the latter point is about how fleeting tweeting is, compared to status updates in Facebook, which stay until one replaces them. Twitter is like a real-time, ongoing, multi-person conversation - more like back chat in an online presentation, where people just put tweets "out there" without necessarily expecting anything to come back. It's a little like comparing apples and oranges, because a Facebook profile functions so differently - it's as much a representation of a person's social network as a person, which seems to be the greatest appeal for youth. Vaknin's conclusion may say more about how she feels about her generation than about Gen Y itself: "Largely as a result of the digital communication tools on which we were raised, a big part of my generation wants to know what the cyberworld thinks of us, and we want its inhabitants to pay attention to us." Here's more on this from author and youth tech consultant Derek Baird at BarkingRobot.

Generation gap on copyright, P2P

When New York Times tech writer David Pogue gives talks on copyright law and ethics he has a little interactive segment where he describes lots of situations involving copying songs, CDs, DVDs, broadcast movies, etc., and asks for a show of hands from people who think this or that situation is ok, Pogue writes. He's illustrating all the shades of gray - or at least people's perceptions of the shades of gray - of copyright rights and wrongs. "Recently, however, I spoke at a college. It was the first time I'd ever addressed an audience of 100 percent young people. And the demonstration bombed.... I just could not find a spot on the spectrum that would trigger these kids' morality alarm. They listened to each example [of what he usually finds some people saying is wrong], looking at me like I was nuts." That there might be something wrong with file-sharing, etc., simply does not compute. But there isn't just a generation gap here, of course. There's also a reality gap: the media industry's reality vs. that of its increasingly digitally literate customers. Speaking of that, in a new move to combat piracy the IFPI (the global equivalent of the US's RIAA), is "asking European lawmakers to require Internet service providers to use filters to block" file-sharing, the New York Times reports.

The 'IWWIW' generation?

"I definitely think [technology] is a divider," Jane Buckingham told Rachel Abramowitz at the Los Angeles Times, "and it's something that will continue to be a divider. If you don't text message, if you don't twitter, it will change your day-to-day reactions. I don't think [technology] is horrific and negative. At some point, technology will become so integrated into our lifestyles, we won't notice it, but right now we feel its presence a lot." Buckingham is founder and head of The Intelligence Group, which interprets the consumption interests and patterns of Generation Y for marketers (who pay $2,500 a head to listen to her), the Times reports. That's a key point I'd like to highlight here: We parents notice technology; our children really don't. We know when we're online. Our kids do, yes, in that they're using a tech tool to communicate or socialize, but they don't make the distinction we do between online and offline. They don't think about it as they socialize. So right now, as Jane Buckingham says, "technology is a divider" between the generations. I disagree, though, that it will continue to be for the very reason that it is being "integrated into our lifestyles." It won't be a divider between our children and their children when they have them. Something new will divide those generations, I suspect. Kind of like something else Buckingham talks about, which I think divides us and our kids: the access they have to things, each other, info, etc. Buckingham's "mantra" for our children's generation, Abramowitz reports, is "I want what I want. I want it when I want it. And I want it how I want it," or "IWWIW," the acronym at the top of Buckingham's PowerPoint presentation. Kind of depressing, when you consider that's what marketers are paying big bucks to hear so they can go out and create advertising messages for our children that "say" our product/service will satisfy those very "legitimate" consumption needs. (I think I'm sounding very old. Maybe it's the turn of the year.)