Hi5 socializing for mobiles

The difference between Hi5.com's social-network site for the cellphone screen and those of MySpace and Facebook, CNET points out, is that Hi5's mobile edition 1) "openly targets" people around the world who primarily use mobile phones, not computers, to socialize, and 2) launched in 26 languages. CNET says Facebook and MySpace's mobile editions are designed more as supplements to their Web browser-accessed sites. Point No. 1 above makes particular sense for Hi5's Latin American market, if comScore's international social-networking data is to be believed. ComScore's recently unveiled data showed a 1,055% increase in traffic for Hi5 between June 2007 and this past June. Here's my summary of the comScore report. Here, too, is some context on the growing MoSoSo, or mobile-social-networking, phenomenon from the Christian Science Monitor.

Latin America's social Web

Hi5.com is No. 1 in Latin America's social-networking scene, according to fresh figures from comScore, and social Web use as a whole is growing fast there. The number of unique visitors for the region has grown "from 53.6 million unique visitors last June, to 61.6 million this past April" (the latest figure available), VentureBeat.com cites comScore research as showing. Hi5 had 12.8 million visitors in April, "about a quarter of its 45 million monthly visitors around the world." Facebook (whose worldwide user figure for April was 116.4 million compared to MySpace's 115.7 million) was the fastest-growing SNS in the region and had 7.7 million Latin American visitors in April. One possible explanation for Hi5's popularity might be its linguistic tailoring for individual markets - e.g., "two new Spanish versions, for the Argentinian and Castilian dialects, with more dialect translations to come." It also launched a Brazilian Portuguese version in March to compete against [Google's] Orkut." Other growth sites to watch are Sonico, Batanga, and Vostu (for people to create their own social sites), VentureBeat reports. Having said all that, VentureBeat adds that blogging is still more popular than social networking in Latin America, with blogging services such as WordPress, Blogger, and local platforms "larger than Hi5 or any of its competitors," and mobile social networking is exploding (66% of Latin Americans own mobile phones, compared to the worldwide average of 46%).