25 billion+ videos viewed

That was just this past August in the US, according to comScore's latest figures - yet another online video-viewing record. More than 10 billion of those views were on Google sites, with YouTube representing 99% of Google video traffic. In terms of people, "161 million US Internet users watched online video during the month, the largest audience ever recorded," comScore Video Metrix reports. The rest of August's Top 5 video-sharing locations were Microsoft Sites, Viacom Digital, Hulu, and Fox Interactive (MySpace). Now, for a little context, check out Clive Thompson in Wired on "How YouTube Changes the Way We Think" (and converse).

YouTube's new profanity filter

YouTube, where billions (yes, billions) of videos are viewed each month, has a new feature for users not interested in verbal abuse. If you want to read the text comments under a video and don't care to see swear words, lewd comments, or racial slurs, you can "bleep" them out with "Filter W*rds." Just go to any video and look for "Text Comments" under it. Under "Options" just to the right, check "Filter W*rds" (you can also just hid all the comments). YouTube's parent, Google, says it knows this is a small step and not a parental-control tool or anything. The aim is just to give users more control over their experience on YouTube. So far, Filter W*rds only works for English words. Here's the page about this in YouTube's Help section. Meanwhile, Americans viewed 14.5 billion online videos just during the month of March, according to comScore (the latest figure available), up 11% over February. YouTube provided about 41% of those video views (5.9 billion). The No. 2 online video provider is Fox Interactive (with about 3% of video market share, or 437 million views), and No. 3 is Hulu at about 2.6%, or 380 million views.

Online video: More amazing growth data

The growth of US Web video-viewing is pretty phenomenal. We viewed 13.5 billion online videos this past October! Not "million" - "billion"! That's a 45% increase over October 2007, according to comScore's latest figures. ComScore measures by the companies that own the sites - so Google topped the list (its YouTube represented 98% of its video-viewing traffic) at 5.4 billion videos viewed (39.7% share). The rest of the top 10 video sites were more clumped together in traffic numbers, the only surprise being Hulu.com's rapid rise to the No. 6 position. Here are the US's 10 biggest video-viewing providers, going down from Google: Fox Interactive Media (mostly MySpace) at about 520 million (3.8%); Yahoo Sites 363 million (2.7%); Viacom Digital 305 million (2.3%); Microsoft Sites 286 million (2.1%); Hulu 235 million (1.7%); Turner Network 228 million (1.7%); Disney Online 127 million (0.9%); AOL 123 million (0.9%); and ESPN 105 million (0.8%). BTW, amateur video producers with the most viewers at YouTube are now "earning six-figure incomes from the Web site," the New York Times reports, because of the ads YouTube puts with them (it has a revenue-share program). See the Times for examples.

Sesame Street on video-sharing sites

Believe it or not, Big Bird, Bert and Ernie are 39 years old this year, and now there's a Sesame Street not only in 140 countries but also on the Web. It'll soon launch its YouTube channel with 100 video clips from the TV show, Reuters reports. Like YouTube, Hulu will also Hulu, an online video venture between News Corp and General Electric Co's NBC, will host 100 segments, and in addition "30 other segments featuring celebrity actor guests such as Julia Roberts and Laurence Fishburne." Reuters adds that full episodes of the show can be downloaded and purchased from iTunes "from season 35 and onward for $1.99." The first 10 seasons of Sesame Street are available only on disk.

Video sites: Diminishing distinctions

YouTube.com's more about user-generated video and Hulu.com about TV-pro-generated video. That's the current characterization of the two, but it's clumsy and it's changing. As USATODAY points out about the fast-growing Hulu (from 107 million streams in August to 150 million in September, it cites Nielsen figures as showing) gets that it needs to be about pretty much whatever its users want it to be. So even though it doesn't have revenue-sharing deals with ABC and CBS, Hulu links to their shows anyway, gaining nothing in the process but the flexibility and multiple options users seek on the user-driven Web. It also has a channel on video-sharing giant YouTube (at 5.3 billion streams in September). Users can watch whole TV shows on Hulu. In fact YouTube "gets it" too, because it just scrapped its 10-min. cap on the length of videos people can upload to the site. "YouTube also has been making a push to premium content, with full shows from CBS and full-length independent movies," USATODAY adds.