Online video: More amazing growth data

The growth of US Web video-viewing is pretty phenomenal. We viewed 13.5 billion online videos this past October! Not "million" - "billion"! That's a 45% increase over October 2007, according to comScore's latest figures. ComScore measures by the companies that own the sites - so Google topped the list (its YouTube represented 98% of its video-viewing traffic) at 5.4 billion videos viewed (39.7% share). The rest of the top 10 video sites were more clumped together in traffic numbers, the only surprise being Hulu.com's rapid rise to the No. 6 position. Here are the US's 10 biggest video-viewing providers, going down from Google: Fox Interactive Media (mostly MySpace) at about 520 million (3.8%); Yahoo Sites 363 million (2.7%); Viacom Digital 305 million (2.3%); Microsoft Sites 286 million (2.1%); Hulu 235 million (1.7%); Turner Network 228 million (1.7%); Disney Online 127 million (0.9%); AOL 123 million (0.9%); and ESPN 105 million (0.8%). BTW, amateur video producers with the most viewers at YouTube are now "earning six-figure incomes from the Web site," the New York Times reports, because of the ads YouTube puts with them (it has a revenue-share program). See the Times for examples.

Sesame Street on video-sharing sites

Believe it or not, Big Bird, Bert and Ernie are 39 years old this year, and now there's a Sesame Street not only in 140 countries but also on the Web. It'll soon launch its YouTube channel with 100 video clips from the TV show, Reuters reports. Like YouTube, Hulu will also Hulu, an online video venture between News Corp and General Electric Co's NBC, will host 100 segments, and in addition "30 other segments featuring celebrity actor guests such as Julia Roberts and Laurence Fishburne." Reuters adds that full episodes of the show can be downloaded and purchased from iTunes "from season 35 and onward for $1.99." The first 10 seasons of Sesame Street are available only on disk.

Video sites: Diminishing distinctions

YouTube.com's more about user-generated video and Hulu.com about TV-pro-generated video. That's the current characterization of the two, but it's clumsy and it's changing. As USATODAY points out about the fast-growing Hulu (from 107 million streams in August to 150 million in September, it cites Nielsen figures as showing) gets that it needs to be about pretty much whatever its users want it to be. So even though it doesn't have revenue-sharing deals with ABC and CBS, Hulu links to their shows anyway, gaining nothing in the process but the flexibility and multiple options users seek on the user-driven Web. It also has a channel on video-sharing giant YouTube (at 5.3 billion streams in September). Users can watch whole TV shows on Hulu. In fact YouTube "gets it" too, because it just scrapped its 10-min. cap on the length of videos people can upload to the site. "YouTube also has been making a push to premium content, with full shows from CBS and full-length independent movies," USATODAY adds.