Friday, February 06, 2009
MySpace's PR problem
1. The myths we develop
Increasingly, the Web is a mirror of all of human life - not just a communications technology or a global collection of hyperlinked documents or even a channel for individual and collective self-expression. So what we're seeing, learning, worrying, and mythologizing about teens in "real life" is directly related to their online experiences as well.
In "The Myth of Lost Innocence," New York Times commentator Judith Warner describes the experience of two Philadelphia sociologists and specialists in teen sexual behavior, Kathleen Bogle of La Salle University and Maria Kefalas of St. Joseph's University. Even though "teens are, in truth, having sex less and later than they did a decade or two ago," Warner reports, Bogle and Kefalas have "had to struggle mightily to get people out of their 'moral panic' mindset, and make them understand that teens are not 'in a downward spiral' or 'out of control'." People "just don’t believe you," Bogle and Kefalas told Warner. The same is true for anyone trying to present the big picture of online teens. In the current moral panic about predators, the fact that overall child sexual abuse has declined by 51% since the Web took off (between 1990 and '05), according to the National Data Archives on Child Abuse & Neglect), and the fact that Internet-related abuse is well below 1% of the overall child-sexual-exploitation figure get drowned out in 1-millimeter-deep reporting about 90,000 predators having been deleted from among some 150 million MySpace profiles. [No one knows, much less reports on, the more important question of whether those profiles led to any communications with teens or how teens deal with them (delete, ignore, block, or reply?). In fact, there have been zero reports that any of those 90,000 offenders have been prosecuted for illegal contact with teens on MySpace (and that would be covered if it happened). For a sample of what we do know about predation risk, see this.]
Meanwhile, amid all the numbers-out-of-context noise, parents, counselors, educators, and social workers can't hear or don't know where to listen for the signals they do need to hear. As Warner puts it, "details concerning exactly which children are suffering, flailing or failing, and in what numbers, and how and why, and what we can do about it – are lost."
In focusing on worst-case scenarios and making them the reality of all online teens, we do parents a disservice and teens a double disservice - by selling them short and distorting the picture of teen social-networking in the eyes of those with authority over them. See also "Chances are, your kids are savvier online than you think" in the Toronto Globe & Mail and New York Times health reporter Tara Parker-Pope's "The Myth of Rampant Teen Promiscuity."
2. How did we get here?
MySpace has become the subject of this kind of hyperbole-fueled, negative myth. Having watched its emergence as a vibrant social and media-sharing tool and music community from mid-2005, I've puzzled over how MySpace got from there to here - how it has come to be almost demonized in the eyes of the adult population, or the portion of it that views the social site through either a strictly law-enforcement lens or that of an adult with no interest in trying to understand social networking in young people's terms.
Its first full year as a Fox Interactive property, 2006, was telling. MySpace found itself, I later told Business Week, in the middle of a "perfect storm" of parental concern development. The converging conditions were:
Interestingly, though, the clouds of that perfect storm started gathering much earlier on - right at the beginning, in fact. Besides the lifelike picture she paints, I'm seeing in danah boyd's account of what drew teens to MySpace, in her doctoral dissertation, that the site's roots in the music scene have a role in the challenge it faces today too: "Most early adopter teens were attracted to MySpace [in 2004] through one of two paths: bands or older family members. Teens who learned of MySpace through bands primarily followed indie rock music or hip-hop, the two genres most popular on MySpace early on. While many teens love music, they are often unable to see their favorite bands play live because bands typically play in 21+ venues. MySpace allowed these teens to connect with and follow their favorite bands.... Given its popularity among musicians and late-night socialites, joining MySpace became a form of subcultural capital.... Early adopter teens who were not into music primarily learned about the site from a revered older sibling or cousin who was active in late-night culture. These teens viewed MySpace as cool because they respected these family members.... While teens often revere the risky practices of [older nightclub and concert goers], many adults work to actively dissuade them from valuing them. By propagating and glorifying 20-something urban cultural practices and values, MySpace managed to alienate parents early on."
This takes us back to my first points about 1) how behavior, culture, and perceptions offline are mirrored online, and 2) how myths develop out of fears and too much emphasis on the negative part of a phenomenon, which is only a fraction of the reality. Which brings me to the final factor I've seen in MySpace's PR problem: the development of the online safety field itself. The field got its start in and is still dominated by law enforcement and its expertise - all those good people in local police departments and state Internet Crimes Against Children (ICAC) Task Forces giving Internet-safety talks in schools about criminal activity in chat, instant messaging, on cellphones and on the Web. Law enforcement people are experts in crime, not adolescent behavior and development (so should they really be giving talks about cyberbullying?), and the latter, certainly not crime, is the lionshare of what's going on with and among teens in social network sites - good, bad, and neutral. What's happening with teens on the social Web is infinitely more about adolescent development than about technology or crime.
Yes, we need to teach children how to keep away from predators of any form, online and offline, but the public discussion has to broaden to reflect reality, from the negatives - the full spectrum of online risk (including noncriminal bad behavior like bullying and harassment) - to all the rest, teen online socializing in general. As for the dark side, even one exploitation case is too many but, for perspective, it helps to keep in mind that what the attorneys general are talking about - social-networking-related crime involving minors (see Newsweek) - represents only a fraction of Internet-initiated sexual crimes against minors, and the latter figure itself, the Crimes Against Children Research Center tells me, "was too low to calculate" in two national samples it used in studies on child sexual exploitation (for more context, see this).
3. MySpace's child-protection record
At my last check of Google News, nearly 900 news outlets around the world ran reports this week that MySpace "evicts," "boots," "deletes," etc. 90,000 predators (the headline at India's Techtree.com was "No space for sex offenders on MySpace"). For brevity, the headlines are in the present tense, of course (I used to write headlines at a newspaper), but the present tense suggests this just happened this week.
What MySpace wrote in a letter to Attorney General Roy Cooper of North Carolina about all this offers another perspective that rarely gets play in the news media:
"Some reports wrongly suggested that there are 90,000 RSOs [registered sex offenders] on MySpace today. This is wildly inaccurate and irresponsible. All 90,000 profiles were removed from MySpace upon discovery and preserved for law enforcement investigations. Such inaccurate reports send the message to other sites that they will be publicly criticized and punished for taking similar steps to protect teens online. While much is being made of the increase in the number of RSOs removed from MySpace since the inception of our program, the fact is that as long as the program is working, the aggregate number of RSOs removed will increase - it is a cumulative number representing all of the profiles deleted over time. The program has been a tremendous success: not only have 90,000 RSOs been removed from MySpace, but MySpace has seen a 36% reduction in RSOs attempting to access the site year over year."
Concerned parents may be interested in this lengthy bulleted list of child-safety steps MySpace has taken on the site, at its headquarters, and in Washington. But short of shutting down its site (which wouldn't "help," because there are zillions of social network services, tools, and technologies provided by businesses worldwide), MySpace or any other social-media business couldn't possibly bar all hurtful or criminal activity from its site - anymore than the phone company can keep people from having any arguments on the phone. Technologies, good business practices, and laws may be able to help keep users safer, but they can't change human behavior or nature. That takes education.
Related links
Labels: attorneys general, Don Tapscott, John Palfrey, Judith Warner, MySpace, online safety education, online teens, social media, social network sites
Wednesday, January 28, 2009
Pennsylvania case study: Social-networking risk in context
In a recent statement, General Corbett said, "I believe this [Task Force] report is incredibly misleading.... The threat is real.... In the last four years, my office has arrested 183 predators, all of whom have used the Internet for the purpose of contacting minors to engage in sexual activity."
No one - in the Task Force report, the research community, or certainly the online-safety field - disagrees that online predation is a risk, and all agree that the attorneys general are performing an important public service in reducing Internet-initiated predation. The risk does need to be put into context, though. A whole lot of parents (those of the 65% of US teens with social-network profiles, according to Pew/Internet) would really like to know how dangerous social networking actually is, since it's so much a part of their kids' lives now.
Willard's analysis looks at 1) Internet-related child sexual exploitation in context (what proportion of overall exploitation involves even the Internet, much less a single social technology on it) and 2) social networking in the context of all online social technologies teens use - chat, IM, etc.
Internet-related child sexual abuse in Pa.
The only national figure we have is from 2000, when the Crimes Against Children Research Center found that 508 out of 65,000 child sexual exploitation cases were Internet-initiated (where offender and victim "met" for the first time online). [An update from the CACRC is expected to be released soon.]
Social networking compared to other Net technologies
Willard writes that, "because the attorneys general have been focusing their attention on the social networking sites, MySpace and Facebook, this analysis gave special attention to any case that mentioned any activity occurring on either of these two sites." She found that:
What Willard concluded was that, though a single state's arrests are not a representative sample, "the arrest reports on the Pennsylvania Attorney General’s site fully support the insight and conclusions of the Berkman Task Force Research Advisory Board. The incidents of online sexual predation are rare. Far more children and teens are being sexually abused by family members and acquaintances.... It appears that chat rooms are far less safe than social networking sites and that there is limited inclination and ability of predators to use social networking sites to contact potential teen victims.
"However," she notes, "some predators are apparently looking at non-protected social networking profiles to obtain more information about victims," and more research on the secondary role social and media-sharing sites might be playing is needed. The attorneys general are right - we need more granular understanding of how predators operate - and we can only get that when they make their case records available to the research community. By law, the Electronic Privacy Communications Act, Internet service providers (including social sites) can't share data on users' communications without a subpoena or other court instrument. Once that subpoena has been served, for example by an attorney general's office, that information can be made public. Let's hope the attorneys general, who didn't provide predator data to the Task Force researchers whose report they're criticizing, can soon make it available to the research community.
Let's broaden the discussion
But online crime needs to be seen in context too. Crime must be addressed, but so much of what is happening online - including among teens, of course - is good. Or neutral. Or bad but not necessarily criminal. Increasingly, the Web mirrors all of "real life." Our kids deserve more from parents than fear about it and from the rest of us than overemphasis on crime.
I like the metaphor used by Barry Joseph of Global Kids, a nonprofit organization in New York that does a lot of educational work with youth in virtual worlds. Referring to Teen Second Life, an all-teen virtual world that may merge with the main SL world, he writes, "Why is it important for youth to have their own community? How is this different from a focus on keeping youth safe? The difference is that keeping youth safe, while a desired goal, sells everyone short. Youth deserve support to access their inherent abilities to fully participate in society.
"Let's take the example of a playground," Joseph continues. "What makes a playground safe? Recreational equipment that isn't broken, for example. Barriers to keep out drug dealers or predatory adults. Authority figures to police the space. How would this playground change if it were redesigned to not just keep youth safe but also support their development? The recreational equipment would be selected with an eye toward their developmental impact, such as supporting collaboration or creative play.... The authority figure would do more than just watch and observe but get actively involved, building supporting relationships with the youth, and offer activities designed to engage and develop their abilities."
How might our kids' experience of the social Web change if we were to redesign our collective thinking about it and them - if we saw them less as potential victims and more as participants in and producers of a digital place they can help make safe?
Related links
Labels: attorneys general, CSRIU, Facebook, Global Kids, MySpace, Nancy Willard, predators, Second Life, social networking, Task Force, Teen Second Life
Wednesday, January 14, 2009
AG says ISTTF 'creates false sense of security'
Labels: attorneys general, Henry McMaster, ISTTF, Task Force
Tuesday, January 13, 2009
Key crossroads for Net safety: ISTTF report released
Having observed and participated in this field for more than 11 years, I think it's understandable how we got here. The US's public discussion, fueled by mostly negative media coverage, has been dominated by law enforcement. Starting in the mid-'90s, police departments representing the only really accessible, on-location expertise in online safety, filled an information vacuum. They and members of the growing number of state Internet Crimes Against Children Task Forces were the people who spoke to schoolkids and parents about how to stay safe online, and their talks, naturally, were largely informed by criminal cases. When online-safety education is carried out by experts in crime - those who see the worst uses of the Internet on a daily basis - fear is often the audience's take-away. That's not to say there aren't amazing youth-division officers who really understand children and technology giving online-safety talks - there are, we have one, Det. Frank Dannahey in Connecticut, on our Advisory Board - but their voices have so far been drowned out by the predator panic the American public has been saddled with.
Meanwhile, over the past decade, a broad spectrum of research has been published about both online youth risk and young people's general everyday use of all kinds of Internet technologies, fixed and mobile. And now it's all reviewed and summarized in this report (downloadable here), one of three major accomplishments of the Task Force, the other two being the national-level discussion it represented, involving key stakeholders, and that it acknowledges the international nature of the Internet, essential to any policy discussion about it.
One of the researchers' most important findings - information really helpful to parents, finally - is that a child's psychosocial makeup and the conditions surrounding him are more important predictors of online risk than the technology he uses. Not every child is equally at risk of anything online, including predation. The research shows 1) only a tiny minority of online youth are at risk of sexual exploitation resulting from Net activity, and these are at-risk kids in "real life," and 2) online risk of all forms - inappropriate behavior, content or contact, by peers or adults - has been present through all phases of the Web and all interactive technologies kids use; it doesn't show up only in social-network sites. It's rooted in user behavior, not in crime.
As an online-safety advocate who talks to parents all the time, I kept wanting to say to the attorneys general - since they announced their online-safety prescription, age verification, 2.5 years ago at a DC conference on social-networking I attended - that focusing solely on predation, or crime, doesn't help parents. Parents need the full picture - all the risk factors and danger signs, the positives and neutrals, too, not just the negatives - in order to guide their kids.
I think any parent gets why the full picture is needed. Most parents know they can't afford to be like deer in the headlights, paralyzed by the scary evidence coming from those focused on crime (and those covering them in the media). Kids sensing irrational fear want to get as far away as possible. They know it can cause parents to overreact and, based on misinformation, shut down the perceived source of danger. That sends them underground, where much-needed parental involvement and back-up isn't around. How, I kept wanting to ask the AGs, who are parents themselves, does that reduce online kids' risk? To young people, taking away the Internet is like taking away their social lives, and there are too many ways kids can sneak away - to overseas sites beyond the reach of any US regulation, to irresponsible US sites that don't work with law enforcement, to and with other technologies, devices, and hot spots parents don't know about it - including friends' houses, where their rules don't apply.
Certainly the attorneys general have played an important watchdog role, here in a country where a discussion about industry best practices hasn't even begun. Now, with the release of a full research summary maybe that discussion can start. That's possible because, with a national report that says the most common risk kids face is online bullying and harassment - bad behavior, not crime (and their own aggressive behavior more than doubles their risk of victimization) - and with the Task Force's technical advisers concluding that no single technology can solve the whole problem "or even one aspect of it 100% of the time," we're moving closer to a calm, rational societal understanding of the problem - the Task Force ended up working toward a diagnosis rather than filling a prescription for one of the (certainly scariest) symptoms.
With the release of the Task Force report, online safety as we know it is obsolete. The report lays out more than enough reasons to take a fact-based approach to protecting online kids - to stop seeing and portraying them almost exclusively as potential victims and work with them, as citizens and drivers of the social Web, toward making it a safer, more civil and constructive place to learn, play, produce and socialize.
Related links
Labels: age verification, attorneys general, Berkman Center, ISTTF, MySpace, social media research, social networking gambling SecondLife, Task Force
Friday, September 26, 2008
The ISTTF: Chicken or egg?
The problem is, we now know - via a growing body of research - that young people's use of technology for socializing is not limited to MySpace, to social networking in general, or even to the Web. Youth don't even focus on what technology or device (phone, chat, blogs, IM, Skype, computer, Xbox Live, Club Penguin, World of Warcraft, etc.) they use when they're socializing. They just communicate, produce, and socialize. So the "problem" is not technology. We're dealing with behavior, learning, adolescent development, social norm development, and identity formation, here. What technology is going to give adults (those who want it) control over that, or somehow sequester American youth into American sites that are compelled to verify ages, or separate adults and children across the entire universe of increasingly mobile, device-agnostic communications, media-sharing, and social activity?
Besides, we also know now that only a tiny percentage - well under 1% - of US youth are at risk of being victimized by the kinds of crimes the attorneys general put the Task Force together for, and this minority is, unfortunately, already at risk in "real life." Technology probably doesn't have much of a chance at curing the age-old struggles of troubled youth - certainly not ID verification technology.
The other thing we know, though we adults don't think about it a whole lot, is that the "problem" is changing - fast (it actually won't be that long before our teenagers are parents!). Because nobody's brains are fully developed till their early 20s, teens need our input, but so do we need theirs. For the most part, youth understand what's happening with tech and the social Web, they're the drivers of it, they're changing (growing up), and technology is changing faster than we can keep up with it, so we don't have anything close to a static "problem" to get a fix on, much less to fix.
Which leads me to the chicken/egg question. The first day we heard at least a dozen presentations by purveyors of various technologies, many of them focused on verifying either ages (very hard with US minors, who under federal privacy law have very little verifiable personal information in public records) or identities. By the end of the day I couldn't shake off the unnerving picture of a roomful of baby boomers (digital non-natives, including me) - many of whom barely understand the "problem," much less the full picture of young social Web participants, and some of whom stand to gain a great deal from selling the Task Force on a particular technology for nationwide adoption - trying to assert control over the unruly social Web. The understanding is growing, not least because the Task Force has a research advisory board as well as a technical one, and the former is right now completing a review of all research on youth online safety to date - the first of its kind. This is brilliant! So what's wrong with this picture? Seems to me the research comes first, then - as we understand the problem - we begin to look at what the solutions should be.
The second day we heard from a Rochester Institute of Technology sociology professor with a background in law enforcement. It's an important study (I'll blog about it more next week) because it looks at Internet use by more than 40,000 Rochester-area students all the way from kindergarten up through 12th grade, and it offered the Task Force insights into the peer-on-peer, noncriminal but negative and sometimes unethical and illegal side of the online-safety question. But youth were referred to in an extremely negative adversarial way, first- and second-graders referred to as "perpetrators" and "offenders." For example, the "four types" of middle-school "online offenders," he said, are "generalists, pirates, academic cheaters, and deceiving bullies." As useful as the data is, I don't feel this is productive language to use when trying to change behavior or inspire children about digital citizenship (see my description of an amazing such project at Bel Aire Elementary School in Tiburon, Calif., here).
So there you have one person's (rambling) perspective. There are others available now - that of Adam Thierer of the Washington, DC-based Progress & Freedom Foundation and a more radical one from CNET blogger and Berkman fellow Chris Soghoian. [The Task Force is hosted and chaired by the Berkman Center for Internet & Society at Harvard Law School.]
Your views are always welcome - in our forum here, posted in this blog, or via anne[at]netfamilynews.org. With your permission, I love to publish your views for the benefit of all readers.
Labels: age verification, attorneys general, Berkman Center, college social networking, ISTTF, MySpace
Wednesday, May 14, 2008
Age verification not the 'killer app'
Labels: attorneys general, Facebook, MySpace, online safety, social networking
Tuesday, September 25, 2007
Facebook courted, criticized
Labels: attorneys general, college social networking, Facebook, online safety
Tuesday, May 29, 2007
AGs' 'p.r. campaign'
Labels: attorneys general, MySpace, social networking
Monday, May 21, 2007
MySpace gives sex-offender data
Labels: attorneys general, MySpace, sex offenders, social networking
Tuesday, May 15, 2007
MySpace & the attorneys general
Labels: attorneys general, mobile social networking, online safety, sex offenders
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