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Wednesday, March 10, 2010

How Americans 13+ use their cellphones

Text messaging is by far the No. 1 activity of US mobile phone users aged 13 and up, according to the latest figures from comScore. Though talking on the phone isn't even on the list (presumably all cellphone users do that), comScore's January figures show that 63.5% of mobile subscribers send text messages. The other mobile activities on the list are "Used browser" (28.6%), "Played games" (21.7%), "Used downloaded apps" (19.8%), "Access social network site or blog" (17.1%), and "Listened to music" (12.8%). Social networking by phone was the biggest growth area between last October and January, at 3.3% growth over the three months.

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Monday, February 08, 2010

Fresh social-Web & Net numbers

If Facebook were a country, it would be the world's third most populous one, after China and India. As for the world's most avid social networkers, Americans are 4th, behind Australians, Britons, and Italians, respectively – The Economist reports in a special report on social networking – followed by users in South Korea, Spain, Brazil, Germany, France, and Japan. The world's most popular social sites are Facebook, Windows Live, MySpace, Chinese portal Baidu, Twitter, Google's social site Orkut (popular in Brazil and India), Hi5, Chinese social site QQ, LinkedIn, and art community site DeviantArt – in that order, based on 10/09 comScore figures and all based in the US unless otherwise indicated. Other big indigenous communities include "Skyrock in France, VKontakte in Russia, and Cyworld in South Korea, as well as numerous smaller social networks that appeal to specific interests such as Muxlim, aimed at the world's Muslims, and ResearchGATE, which connects scientists and researchers." Meanwhile, Nielsen reports that social network sites are the most popular Web destination worldwide, with FB representing 67% of all social site traffic, Mashable.com reports. As for general Internet numbers for 2009, Pingdom.com has some: e.g., 90 trillion emails went out last year (247 billion a day, on average); there were 234 million Web sites as of this past December; and 1.73 Net users as of last September (see that page for more).

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Tuesday, September 29, 2009

25 billion+ videos viewed

That was just this past August in the US, according to comScore's latest figures - yet another online video-viewing record. More than 10 billion of those views were on Google sites, with YouTube representing 99% of Google video traffic. In terms of people, "161 million US Internet users watched online video during the month, the largest audience ever recorded," comScore Video Metrix reports. The rest of August's Top 5 video-sharing locations were Microsoft Sites, Viacom Digital, Hulu, and Fox Interactive (MySpace). Now, for a little context, check out Clive Thompson in Wired on "How YouTube Changes the Way We Think" (and converse).

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Thursday, September 10, 2009

comScore: Teens flocking to Twitter now

"As the Twitter audience has mushroomed in recent months – to 21 million US visitors in July 2009 – the younger age groups are the ones flooding in the fastest," the comScore blog says about the micro-blogging service. In fact, people under 35 are "fueling Twitter's continued growth," with July usage spread evenly among the 12-17, 18-24, and 25-34 age categories, blogger Andrew Lipsman shows very visually with his growth charts.

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Tuesday, August 12, 2008

Social networking's very global growth

While social networking may've reached the saturation point in North America, at just 9% growth among people 15+ over the past year, worldwide it has grown 25%, according to June traffic figures from comScore. Social networking's growth was highest in Africa and the Middle East at 66% from June 2007 to June 2008; Europe was next at 35%, and Latin America a close third at 33% (Facebook grew 1,055% in Latin America, 6/07-6/08). ComScore put the global social-networking total at 580.5 million visitors, compared to the world's total number of Internet users, 860.5 million (11% growth over June '07). The numbers for individual social-network sites were interesting too: The world's top 7 sites, in terms of June 2008 unique visitors, are Facebook, MySpace, Hi5, Friendster, Orkut, Bebo, and Skyrock Network, respectively. Facebook grew 153% globally to 132.1 million visitors; MySpace grew just 3% (to 117.6 million), and 3rd-ranked Hi5 had the second-highest growth rate of 100% to 56.4 million visitors. The six largest social sites, including Google's Orkut, are all US-based, though Orkut is much more popular outside the US (it's huge in Brazil) and Friendster in Southeast Asia. No. 7, the music-and-blogging community Skyrock Network, is No. 1 in France and based in France (it had 21 million visitors in June). Here's the Machinist (Salon.com columnist) on one possible explanation for social sites' popularity: persuasive technology.

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