Webkinz for little kids

Now there's a Webkinz virtual world for preschoolers, the New York Times reports in its "Kid Tech" blog. The price of admission to Webkinz, Jr. "is a plush animal about a third larger than a traditional Beanie Baby, with a proportionally higher price of about $18." The games are good, as good as pricier sites for this age group, and parents have a good deal of control over their children's experience in the VW, writes blogger Warren Buckleitner, but "children also can figure out that they can add more $18 pets to their account, and then switch between their animals." Shopping is part of the experience too, with play money, of course. But, hmm, is the site also teaching preschoolers how to shop?