New game ratings for UK

Britain is working on a new game-ratings system to replace its old, unworkable one, The Guardian reports. "A legally enforceable cinema-style classification system is to be introduced for videogames in an effort to keep children from playing damaging games unsuitable for their age." The system will make it illegal to sell a game to a child below that game's recommended age (maybe not to a parent unaware of the game's rating?). Under the current system, videogames aren't affected by the UK's Video Recordings Act unless they depict "'gross' violence to humans or animals" or sex. Those require age limits, leaving "up to 90% of games on the market" rating-free. Some games are also classified voluntarily by a European system. "Policing such regimes is difficult as it is possible to buy games over the net and simply tick the box stating the purchaser is over 18."

Parents using game ratings

Contrary to what has been reported, parents are pretty smart about videogame ratings these days. They’re increasingly relying on them “to guide their decisions about what titles to allow their children to play,” TechNewsWorld reports. “In fact, 73% of parents said they make a point of checking the Entertainment Software Rating Board's rating every time they consider either a game rental or a purchase.” In other finds by a recent study the ESRB commissioned, 60% of parents with kids under 17 never allow their kids to play M-rated games; 91% take a game's rating into consideration when deciding to purchase a game, 52% call it “a very important” part of the purchase decision, and 17% call it “the most important” part.