72% of US teens are daily texters: Study

For US teens, texting beats social networking by far for daily communication with peers, according to a Pew/Internet Project report released today. Nearly three-quarters (72%, up from 51% in 2006) of US teens send text messages daily, and 88% of teen cellphone users do. "Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month," Pew says. I compared that "mere" 1/3 sending 3,000+ texts a month to Nielsen's latest numbers, showing all US teen cellphone users sending and receiving 3,146, thinking Pew's sounded more "reasonable." But note that Nielsen's referring to sending or receiving, not just sending. So Pew's 3,000+ figure is pretty amazing. The sending plus receiving figure for one in three teens could be double, or 6,000, since a single text message is usually just part of a conversation or string of messages.

Pew seems to be saying that girls 14-17 own the space: That "entire cohort" averages 100 messages a day (sending), compared to the third of all teen cellphone users. "The youngest teen boys are the most resistant to texting – averaging 20 messages per day," Pew found. As for texting vs. other forms of communication (we now need to make distinctions between purely communicating and entertainment or socializing, where digital devices are concerned): Though texting is No. 1 for communicating with peers, voice calls are No. 1 for doing so with their parents. Where social networking's concerned, Pew says 25% of all teens contact their friends daily via social network site, vs. 54% of all teens who do so via texting. For 15-year-olds, the preferred communication methods with friends fall in this order: texting (54%), talk face-to-face (42%), calling on a cellphone (41%), social network site (40%, and SNSs have features like IM and email), calling via landline (37%), instant messaging (33%), and email (12%).

And communication is obviously not the all of it. Pew reports that teens use cellphones to (good and neutral activities first): "Share stories and photos ... entertain themselves when they are bored (just like adults) ... micro-coordinate their schedules and face-to-face gatherings ... go online to browse, participate in social networks, and check their emails." Some also use cellphones to "cheat on tests and skirt rules at school and with their parents ... send sexts.... Others are sleeping with buzzing phones under their pillows, and some are using their phones to place calls and text while driving." There's so much more to this report, which draws on both a survey and focus groups (quantitative and qualitative information), including chapters on how parents and schools regulate cellphone use, attitudes toward cellphones, and the fact that 84% of teen cellphone users had slept with their phones on or right next to their beds. For some that's because it's their alarm clock, but staying in touch appears to be the biggest reason: "Teens who use their cell phones to text are 42% more likely to sleep with their phones than cell-owning teens who do not text," Pew says. Here's the Washington Post's coverage.

How much teens text: Latest data

US 13-to-17-year-olds send or receive "an average of 3,146 texts a month each" – an average of 10 text messages an hour for every hour they're not either sleeping or in school, MarketingVox.com reports, citing the latest Nielsen figures. For 9-to-12-year-olds, the average is 1,146 texts a month or four an hour. The teen figure was for third quarter 2009, the tween one for the fourth quarter. Compare those youth numbers to the average number of monthly texts for all mobile users: 500. As for methodology, in its blog post about these findings, Nielsen reports that it "analyzes more than 40,000 mobile bills every month to determine what consumers actually are spending their money on."

Fresh look at teen cellphone use: Pew memo

These aren't even new numbers on teen mobile phone use, and they're still eyebrow-raising. Pew/Internet's researchers looked back over all their data since 2004 in prep for a whole new study they'll release early next year, and – even in early 2008 - 85% of US 16-year-olds had their own cellphones (71% of all teens did). In 2004, 59% of 16-year-olds owned mobile phones. Let's look at Pew's full age spectrum for 2008: 51% of people aged 12, 53% (13), 72% (14), 79% (15), and those aged 17 came in just under 16-year-olds at 84%. The biggest change in cellphone-ownership numbers between 2004 and 2008 was for 12-year-olds: only 18% had phone in '04, compared to 51% last year. That does suggest that mobile users are getting younger and younger. Here's the chart.

As a parent, I thought for sure they were all texting more than talking, but maybe that's only recently (on pins and needles for the new Pew mobile study). [Nielsen Mobile did report last fall that Americans as a whole sent more text messages than made phone calls, starting the first quarter of 2007, according to a New York Times item I blogged about.] In Pew's 2008 numbers, 94% of teens had used their mobile phones to call friends and 76% have sent text messages, about 20% of them sending text messages daily.

But cellphones aren't teens' only social tool, of course. About a quarter (26%) of all teens "send messages (emails, instant messages, group messages) through social-networking sites," Pew says, "and 43% of teens who use social networks send messages daily. Similarly, another 26% of teens send and receive instant messages on a daily basis and 16% send email every day. And beyond social networking, "77% of teens own a game console like an Xbox or a PlayStation, 74% own an iPod or mp3 player," 60% use a desktop or laptop computer, and 55% own a handheld gaming device, Pew reports. [Meanwhile, moms haven't been left in the dusty - they're flocking to smartphones like iPhones and BlackBerries, CNET reports. Smartphones are the fastest-growing category of phones, and "about 14% of all wireless users who identified themselves as mothers said they owned a smartphone," up from 8.3% in the first quarter of 2008, CNET adds, citing Nielsen Mobile figures.]

Teen uber-texters

You do know that American cellphone users send more text messages than they make calls on those phones, right? That was the case almost a year ago. "Since then, the average subscriber’s volume of text messages has shot upward by 64%, while the average number of calls has dropped slightly," the New York Times reports, citing Nielsen Mobile data. But forget about all that. It's the teen-texting data that really makes heads spin: 13-to-17-year-olds send or receive 1,742 messages a month. (It's downhill from there - 18-to-24-year-olds average a mere 790 a month.) The Times adds that "a separate study of teenagers with cellphones by Harris Interactive found that 42% of them claim that they can write text messages while blindfolded."

Silently advertising to teens

This is advertising that in some case kids (or their parents) possibly unthinkingly pay to see. And - they're on an unlimited-text-messages - it's probably a good idea for everybody to be aware of. As the St. Petersburg (Fla.) Times reports in "Retailers know texting is the totally best way to reach teens," "sale alerts, fashion tips and sweepstakes giveaways" have definitely moved from email to cellphones. " JCPenney, surfer/skate shop Tilly's and Beall's department stores all text-messaged sale alerts and offered downloadable ring tones and cell phone games as part of their back-to-school promotions this year." The Times says that "just around the corner" are ad techniques like stores sending text-message special offers to their "club members" who pass by with GPS-enabled phones and store signs with bar codes that, when captured with a shopper's picture phone, provide full sale info on the phone by text or voice. On the other hand, MediaPost.com reports that US 12-to-17-year-olds "are not particularly receptive to mobile ads. In fact, the relative simplicity of their phones and the fact that nearly 70% of teens need their parents to pay the bill ... makes them poor campaign targets."

P2P online-safety ed program

By "P2P," I mean by peers, for peers, and I'm referring to the logical idea of teen-communicated online safety ed, not the adult-taught kind - though it starts with young adult trainers. What's even more intelligent about the LEO Project in Syracuse, N.Y., is that it's really leadership training with online citizenship and safety folded in (safety in a holistic sense, involving critical thinking and behavior that protects reputation as well as well-being), the Syracuse Post-Standard reports. "LEO" loosely stands for "The Leadership, Education and Etiquette - On and Offline," and it's a project of Power Unit for Motivating Youth, a Syracuse after-school and mentoring program co-founded by a school district staff member, Akua Goodrich, who told the Post-Standard the program's about developing youth leadership in "the city and the state and the nation and the world" simply because the Internet's not just local. In one four-day class, 26 "ambassadors" who are high school students learn about "cyber safety and social networking issues as well as peer-to-peer marketing and career preparations. They are now developing a Web site [as well as individual blogs] to help educate their peers on the same issues and plan to visit elementary and middle school students this year to pass on Internet safety messages." It seems to me this is the kind of program that gets closer to reaching more at-risk youth (since research shows it's the young most at risk offline who are most at risk online - see "Profile of a teen online victim").

'Teens rule the Web'

That was just one (the Washington Post's) of an interesting range of headlines about the latest Pew Internet & American Life study about US 12-to-17-year-olds online. The Post's reporter blogged about how "teens continue to lead the pack in creating content on the Web." The San Jose Mercury News reported that "More teens move their social lives online." The Associated Press and USATODAY took the boy-bites-dog angle - that good, ol'-fashioned (land-line) phones and face-to-face conversation are still valued by US teens communicating with friends. Internet News zoomed in on the "super-communicators" part: "Representing 28% of teenagers, super-communicators are those kids who use every technology to communicate that is available to them, including landlines and cell phones, social-networking sites, text messaging, instant messaging and, as a last resort, email." The study was picked up internationally, of course, including in Mumbai, India, at the TechShout blog. Here are some key findings:

"Publishing" as conversing: 41% of teens who are on social networks said that they routinely use those sites to send messages to their friends. When teens blog, post videos, etc., they're "looking to start a conversation as much as they are trying to promote their own creative output," Internet News reports.

Privacy - 66% of teens with social-networking profiles limit access to their pages; 77% of those who post photos "restrict access at least some of the time." Pew's study released earlier this week found that adults are less concerned about privacy protection than teens.

64% of online teens in general "engage in at least one type of content creation," up from 57% in 2004.

"Girls dominate most elements of content creation," according to Pew/Internet.

Blogs, girls; videos, boys - 28% of online teens have created a blog (up from 19% in 2004), and almost all of the new ones are girls'; while 19% of online teen boys had posted video, compared to 10% of girls.

27% manage their own Web site.

39% post photos, videos, and other artistic content; 54% of girls and 40% of boys have posted photos.

CA may ban teen tech use in cars

California is one of 11 states considering a law banning teens' use of cellphones and other electronic devices while driving. "At least 15 states and the District of Columbia have passed bans," the Associated Press reports. California has already passed a law that will require adults to use hands-free phones and takes effect next July, but this law would apply to kids' use of any non-emergency devices, including hands-free phones, laptops, hand-held media players, etc. "Last month, police in suburban Phoenix blamed a teen's text-messaging habit for a head-on crash that killed two people," according to the AP.

'Old guys' on Facebook

You might find a 17-year-old's perspective on 40+-year-olds in social-networking sites as interesting as I did, so see this CNET piece by summer intern Sabena Suri. "Before I get to why I think most of the older folks hanging out on MySpace and Facebook are creepy, here (in the spirit of open-mindedness) are a few of the more semi-legitimate reasons they might be using the sites," she writes, pointing to six, except the last one is "Being just plain creepy." Concerning those, she says most teens "learn at a young age not to add friends they don't know personally," and - though it's "sometimes hard to distinguish the creeps from the nice older folks" - the creeps often try a little too hard. Posers do stand out and look pretty "lame," Sabena says. Here also, from Newsweek, are 20- or 30-somethings on "Why I love Facebook" and "Why I hate Facebook."

How teens use tech

Teenagers say they only use email when they're communicating with adults. To them, "real" email is a feature of a social-networking site. "To hear the teen panelists tell it … e-mail will be strictly the domain of business dealings," reports CNET's Stefanie Olsen, referring to panelists at this week's YPulse Mashup conference in San Francisco. They were Asheem Badshah, a teenaged president of Scriptovia.com, an essay-sharing site that launched this summer; Martina Butler, host of the [well-sponsored] teen podcast Emo Girl Talk; Catherine Cook, president of MyYearbook.com and soon-to-be freshman at Georgetown University; and Ashley Qualls, president of WhateverLife.com, creators of layouts and graphics for MySpace profiles. So how are they communicating? A whole lot by texting on cellphones. "In the last six to nine months, teens in the US have taken to text messaging in numbers that rival usage in Europe and Asia. According to market research firm JupiterResearch, 80% of teens with cell phones regularly use text messaging." Many teens also use multiple social sites ("Badshah said that to subscribe to only one social network means losing out on friendships with people who are active on other rival social networks"). [If a teen reads this, tell us if you agree/disagree with this or the article I link to here - sorry you have to use email (anne@netfamilynews.org)! ;-) But you're totally welcome to post in our forum, though: BlogSafety.com, soon to relaunch as ConnectSafely.org.]