US's mobile Web: Data snapshot

Here's the picture, courtesy of Nielsen: The number of US mobile phone users aged 13+ right now is 223 million. The number of mobile Web users is 60.7m (up 33% from 2008 and expected to double by the middle of next year). Compare the 60.7 million to the number of active Internet users – some 195 million – and it looks like the number of mobile Web users is about a third of fixed Web users right now. Within 18 months, Nielsen figures there will be three times as many mobile Web users, or about 120 million. An example of mobile Web use is video-viewing on phones. That growth is pretty exponential too: About 7% of cellphone users view video on their phones now (about 15.6 million), growing to a project 90 million by mid-2011. [One more interesting factoid: 21% of US households are cellphone-only now, Nielsen says, meaning no landlines.]

1 billion videos viewed (a day)

That's what co-founder and CEO Chad Hurley said as he marked the third anniversary of YouTube's acquisition by Google, the San Jose Mercury News reports. He added that YouTube is seeing more demand for longer format videos, meaning movies and TV shows. "In August, for example, YouTube said it would add clips from Time Warner programming such as 'Gossip Girl' and 'The Ellen DeGeneres Show'. The deal allowed Time Warner to set up individual channels and sell ads to accompany the clips, with YouTube taking a share of the revenue." But just as important as figuring out the revenue stream, I think, is the need for this giant, unwieldy, all-thing-to-all-users site to figure out how to foster more of a sense of community (or communities) which adds a measure of security and well-being and protects both the community and its users from abuse as users feel they're stakeholders in community well-being. Call it inside-out online safety.

25 billion+ videos viewed

That was just this past August in the US, according to comScore's latest figures - yet another online video-viewing record. More than 10 billion of those views were on Google sites, with YouTube representing 99% of Google video traffic. In terms of people, "161 million US Internet users watched online video during the month, the largest audience ever recorded," comScore Video Metrix reports. The rest of August's Top 5 video-sharing locations were Microsoft Sites, Viacom Digital, Hulu, and Fox Interactive (MySpace). Now, for a little context, check out Clive Thompson in Wired on "How YouTube Changes the Way We Think" (and converse).

Live video streaming from phones

Think mobile Webcam. This is just the sort of tech development that's good for us parents to think about out of the gate: software that turns mere camera phones into videocams, making it that much easier for people to "broadcast" whatever they want live to the Web or another phone. Stephen Balkam of the Family Online Safety Institute blogs about a spectrum of implications in the Huffington Post, but let's zoom in on the part about kids, "the early adopters of all things mobile," Balkam writes. "Parents have bought their teens and tweens mobile phones in the millions to keep in touch with them and, in some cases, track where they are at any given time. Do they realize they've just handed them a mobile production unit for live television? Will this take sexting and cyberbullying to a new and more challenging level?" Great fuel for family discussion!

Video sites: Diminishing distinctions

YouTube.com's more about user-generated video and Hulu.com about TV-pro-generated video. That's the current characterization of the two, but it's clumsy and it's changing. As USATODAY points out about the fast-growing Hulu (from 107 million streams in August to 150 million in September, it cites Nielsen figures as showing) gets that it needs to be about pretty much whatever its users want it to be. So even though it doesn't have revenue-sharing deals with ABC and CBS, Hulu links to their shows anyway, gaining nothing in the process but the flexibility and multiple options users seek on the user-driven Web. It also has a channel on video-sharing giant YouTube (at 5.3 billion streams in September). Users can watch whole TV shows on Hulu. In fact YouTube "gets it" too, because it just scrapped its 10-min. cap on the length of videos people can upload to the site. "YouTube also has been making a push to premium content, with full shows from CBS and full-length independent movies," USATODAY adds.

Online video's huge numbers

This gives us a feel for how Web video-viewing happens to be coming along: Americans viewed more than 11.4 billion online videos for a total duration of 558 million hours this past July, comScore reports. Another way of looking at it: More than 142 million US Internet users each watched an average of 80 videos per viewer. A few more interesting findings:

75% of all US Net users viewed online video.

The average viewer watched 235 minutes of video.

91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).

51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).

The duration of the average online video was 2.9 minutes.

As for kid stuff in this category, a snapshot from Disney: Its Disney.com site's July video traffic - 186.7 million video streams - "broke its all-time online video record," the company announced, a 39% increase over June. Hmm, did it have something to do with school being out? Disney says it had a lot to do with High School Musical 3, the Jonas Brothers, and Miley Cyrus. [See also "Watch this video, parents."]

Direct video-uploading on MySpace

Now MySpace users can do what amounts to live video blogging. As CNET explains, direct video-uploading means "you can now sit in front of your Webcam, navigate to MySpace, and hit a 'record' button, blab on incessantly about how the Jonas Brothers are ruining American youth, and you've got yourself a piece of Web video." YouTube and other video-sharing sites have this too, but "the real advantage" where MySpace is concerned is that these little video blog posts can be embedded in your profile and comments and pointed out in bulletins to friends, CNET says. The online-safety aspect of this is that users might make a nasty verbal slip about someone or reveal some intimate part of their thinking or anatomy and .... well, guys, this is a live recording. I think it can be deleted (and not embedded) later, but that's something every user will want to check out in advance, right?