This was good to see: What looked like a truly anti-social media company, game developer Square Enix, saw irresponsibility for what it was and quickly reversed a stupid marketing decision. I’d like to take it as a sign that – in this very social media environment where users are co-producers with the providers of their [...]
Tag Archives: marketing
A lot of people find targeted advertising creepy – and just plain wrong if targeted at kids, especially little ones. Well, if your kids have iPhones and they have the latest operating-system software, iOS 6, then you can help them turn off apps’ ability to “learn” their interests and target ads at them. Apple calls [...]
The Federal Trade Commission will investigate marketing practices following reports and complaints of high iTunes bills for parents from in-game purchases by kids.
Maybe it’s that reality is more interesting than fiction? At least reality seems to be a lot more interesting to high school students shopping for colleges and universities. MIT figured that out five years ago. The New York Times reports that MIT hires some of its upperclassman students to blog about life at the Institute [...]
Parents and teens aren’t the only ones dealing with MySpace’s image. Advertisers and MySpace itself are too. Last week the big story was MySpace as a corporate citizen. This week, a snapshot of where MySpace is as a business too – somewhere between “the chaos that is comfortable to many MySpace residents and the neatness [...]