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Drivers, don’t text!: New campaign

March 8, 2010 By Anne Leave a Comment

With its “Txtng & Drivng … It Can Wait” project, AT&T just joined Verizon Wireless in campaigning to stop the practice of texting while driving. AT&T’s campaign, aimed at teens, is using “television, radio, print, the Internet, shopping malls, even the protective ‘clings’ over the front of new cellphones, to target young drivers,” USATODAY reports. Verizon Wireless launched its “Don’t Text and Drive” campaign last year. Persuading drivers not to text may take time. USATODAY cites the view of Peter Kissinger of the AAA Foundation for Traffic Safety, saying that the national Click It or Ticket seat belt campaign worked “because it has a law generally accepted by the public, a visible enforcement component and a big public awareness effort.” USATODAY adds that, in 2008, the latest figures available from the National Highway Traffic Safety Administration, “5,870 people died and more than a half-million were hurt in crashes involving a distracted or inattentive driver,” and “young, inexperienced drivers are disproportionately represented among these drivers.” US 13-to-17-year-olds send or receive an average of 3,146 texts a month, or 10 an hour, on average, for every hour they’re not either sleeping or in school, according to Nielsen numbers I recently blogged about. Let’s hope that includes every hour that 16- and 17-year-olds aren’t driving.

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Filed Under: mobile, Risk & Safety, Social Media, texting while driving Tagged With: ATT, Verizon Wireless

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SocialMediaHelpline.com – helping
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CASEL.org & the 5 core social-emotional competencies of SEL
Center for Democracy & Technology
Center for Innovative Public Health Research
Childnet International
Committee for Children
Congressional Internet Caucus Academy
ConnectSafely.org
Crimes Against Children Research Center
Crisis Textline
Cyber Civil Rights Initiative's Revenge Porn Crisis Line
Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
FOSI.org's Good Digital Parenting
Future of Privacy Forum
The research of Global Kids Online
The Good Project at Harvard's School of Education
Prof. Henry Jenkins's blog
The International Bullying Prevention Association
Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
National Association for Media Literacy Education
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
TheseLittleWaves.net, site of Galit Breen, author of Kindness Wins
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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