“It’s trying to be the anti-Sarahah,” reports New York Magazine. But, like Sarahah, tbh (for “to be honest”), the newest hot app among teens in Apple’s App Store, is probably trying not to be a flash in the pan. [As of today, it’s No. 3, after Facebook Messenger and Gmail, on Apple’s “Top Charts” list for free apps, down 2 from the time of NYMag.com’s report.]
But before I tell you a bit more about tbh, remember Sarahah, which topped the teens’-newest-favorite chart last month? It too is used anonymously, but it wasn’t meant to be a social app (it was designed by a Saudi software engineer as a way for employees to provide candid feedback to their coworkers or employer), my friends at the Cyberbullying Research Center reported. Sarahah was hijacked by teens for their own purposes, as Formspring, now gone, was at the beginning of this decade (see this from 2010). Formspring too, like Sarahah, was designed for the workplace. But in terms of functionality, tbh is in the same category as Formspring, Sarahah and another anonymous app ASKfm – they’re all Q&A apps.
Keeping it positive
tbh stands out from similarly formatted apps in that it aims to be all positive – whereas, on Sarahah, users reportedly tend to be either really nice or really nasty. Logically, that means teens who want to know what peers think of them (remember “Am I pretty?” videos in 2012?) feel safer than in other anonymous apps. But, just as with virtually all social media, tbh relies on user complaints, or abuse reports, to keep things positive; so it’s not that insults can’t possibly happen. NYMag.com quotes a spokesperson as saying that, when the app gets a complaint, the content gets deleted “right away” – apparently, free speech doesn’t get a lot of behind-the-scenes debate (and that’s the spectrum we’re looking at in social media: “free speech” vs. civility). Check out NYMag.com’s piece to find out how the app took off, starting in the state of Georgia.
But there’s another way tbh stands out: content moderation, apparently. For now only available on iPhones, as of this writing, the app is also only available in 10 states. That’s probably for capacity reasons, and good on tbh’s creators if they’re ramping up slowly in order to be able to keep things kind (i.e., to moderate content). According to NYMag.com, they view all 10,000 submissions they get a day, and only 1% of those actually appear in the app. I can tell you that, after over a decade of covering social media developments, I have not seen this careful a roll-out. Read more