Facebook’s launch of Messenger Kids is a game-changer – but not just in the way you might think. Sure it’s the world’s largest social media service’s first product for people under 13. That’s certainly big news, and what will capture most of the headlines this week. But it’s actually a combination of that and something less noticeable and more meaningful that’s really game-changing about Messenger Kids:
It’s not a social media parental control tool, it’s a social media learning tool – for parents as well as kids (probably kids at the younger end of the 6-12 age range of this first version of the product). So it’s for digital-age parenting training as well as social media training – especially as FB rolls it out internationally, in countries where kids aren’t already using Snapchat and Musical.ly. Even here in the U.S., though, it’s a great tool for families’ inter-generational communication (grandparents will be learning and enjoying the visual kind more and more from their grandchildren).
More on digital-age parenting in a minute. First, don’t get me wrong, Messenger Kids has plenty of parental controls (see the list below), and more will be added as the product evolves. But they’re all in service to a different goal than control: learning how to navigate social media together.
What parents want
That’s what parents, to their credit, want, according to the National PTA’s research for Facebook. They surveyed a nationally representative sample of 1,200 U.S. parents of 6-12 year-olds and found that most (64%) see value in “online technologies as tools for learning,” and 63% feel social media provides kids with “digital skills that are mandatory in society today.” But most parents (75%) also want more control – to have more of a say in how their kids use social media and to help them use messaging and other apps responsibly.
That last part lines right up with academic research in multiple countries, which found that parental mediation, not restriction, will have the most positive impact on children’s online experiences, as well as their development in this digital age.
Here are other good things for parents to know about Messenger Kids: Read more