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4% of US online adults use location-sharing

November 10, 2010 By Anne 1 Comment

Geolocation apps and services like Foursquare, loopt, Gowalla, and Facebook’s Places are an online-safety frontier where consumer (much less kid) usage is the great unknown. Thankfully, the Pew Internet & American Life Project has just released some research on it – on adult usage, anyway (hopefully youth data coming soon). Pew found that 4% of adult US Internet users use geolocation services to share their physical location with friends and find friends in their location and, “on any given day, 1% … are using these services.” Other key findings:

  • Mobile Net users: 7% of adults who go online with their cellphone use a location-based service.
  • Younger adults: 8% of 18-to-29-year-olds use these services, significantly more than other age groups.
  • Ethnicity: 10% of online Hispanics use these services, compared to 5% of blacks and 3% of whites.
  • Gender: 6% of online men and 3% of online women use location-based services.

[See also “Revisiting FB’s Places (& kids’ use of it)” and “Social location-sharing.”]

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Filed Under: geolocation, mobile, Social Media Tagged With: Facebook Places, Foursquare, Gowalla, GPS, location-based services, location-sharing, loopt, mobile apps, mobile technology

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  1. Tweets that mention 4% of US online adults use location-sharing | NetFamilyNews.org -- Topsy.com says:
    November 10, 2010 at 9:51 pm

    […] This post was mentioned on Twitter by annecollier and The KidSafe Team, Tim Woda. Tim Woda said: 4% of US online adults use location-sharing: Geolocation apps and services like Foursquare, loopt, Gowalla, and … http://bit.ly/dwp363 […]

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Control Shift: a pivotal book for Internet safety
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Crisis Textline
Cyber Civil Rights Initiative's Revenge Porn Crisis Line
Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
FOSI.org's Good Digital Parenting
The research of Global Kids Online
The Good Project at Harvard's School of Education
If you watch nothing else: "Parenting in a Digital Age" TED Talk by Prof. Sonia Livingstone
The International Bullying Prevention Association
Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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