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App ambition: Fun media-sharing for small social circles, planet-wide

April 30, 2013 By Anne 3 Comments

Path, the mixed-media app for more intimate phone-based social networking, really illustrates how very borderless but cultural social media is. Growing by about 1 million users a month and now one of the Top 20 apps for Android phones, according to the Wall Street Journal, this app that limits your social network to 150 friends started growing fast in Asia first, its CEO David Morin told the Journal: “Japan, Korea, China, even Indonesia.” That was the first couple of years, Morin said. Now on its version 3, with the addition of messaging and stickers, Path seems to be taking off in the US, starting with our Spanish speakers. It got its start in this hemisphere in Venezuela, “where Path added around 500,000 users in a weekend, and then spread up through Central America, Mexico and the Caribbean,” especially the Dominican Republic and Puerto Rico.

Path says it’s aimed at making the sharing of media – text, tunes, photos, stickers, videos – less public and therefore lighter, more meaningful (because among a tight group of family and friends). Morin told the Journal that, when he left Facebook, he saw that as an untapped opportunity in socializing on the mobile platform. He said Path allows people to “goof around” more with media. “You have a lot of fun with your friends,” he told the Journal. “We wanted to make messaging really fun.” That sounds a little like the sense of emotional safety that teens feel they have with perishable photo-sharing (see this) – a relief from all the self-presentation of “traditional,” it’s-there-forever social media on the Web. Maybe Path falls somewhere in the middle between Snapchat and Facebook. That it’s growing fast in many languages and cultures suggests two things: that spare and focused means versatile (and universally appealing) and that there is indeed a niche for more private, mobile social media-sharing LITE.

Related links

  • Parenting now that we’ve turned this corner: “The meta-trend behind the teen (& everybody) mobile trend”
  • Simplicity’s appeal: “Less is more for mobile teens”
  • New parents’ guide from Snapchat: “Snapchat: Privacy as perishable as the photos”
  • “Details, context on Rounds, Vine & other video-sharing apps” (perspective on video-sharing)
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Filed Under: apps, mobile, Social Media Tagged With: apps, cellphones, media sharing, mobile phones, Path, photo-sharing, stickers, video sharing

Reader Interactions

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  1. Kids, Instagram & its new feature 'Photos of You' | NetFamilyNews.org says:
    May 3, 2013 at 3:25 pm

    […] “App ambition: Fun media-sharing for small social circles, planet-wide” […]

    Reply
  2. Stickers, emoji & other social-media conversation add-ons | NetFamilyNews.org says:
    May 1, 2013 at 8:27 pm

    […] for example. Because they’re now part of Version 3 of the Path app, as I mentioned in my last post, and Path’s popularity is growing fast, stickers – little pictograph-like images the size […]

    Reply
  3. App ambition: Fun media-sharing for small social circles, planet-wide says:
    April 30, 2013 at 8:46 pm

    […] Path, the mixed-media app for more intimate phone-based social networking, really illustrates how very borderless but cultural social media is. Source: Net Family News […]

    Reply

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Our (DIGITAL) PARENTING BASICS: Safety + Social
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Center for Democracy & Technology
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Childnet International
Committee for Children
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ConnectSafely.org
Control Shift: a pivotal book for Internet safety
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Crisis Textline
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Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
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The research of Global Kids Online
The Good Project at Harvard's School of Education
If you watch nothing else: "Parenting in a Digital Age" TED Talk by Prof. Sonia Livingstone
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Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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