Well, Diet Coke, anyway. This is a perfect example of the kind of subject that drives the people’s Web these days, and you don’t have to be an Einstein to conduct and record this scientific experiment. In other words, you can try this at home (tho’ maybe not indoors): add Mentos mints to a bottle of Diet Coke and film the resulting geyser (e.g., in this video). Online law expert Michael Geist tells of a Diet Coke/Mentos success story in the Toronto Star, in which a more “sophisticated” such video involving “101 two-litre bottles of Diet Coke [and] 523 mentos,” which – after “less than two months after it was first posted … has attracted millions of Internet hits and … nearly $30,000 in advertising revenue” for its two creators because of host site Revver.com’s ad-revenue-share policy (Mentos now sponsors the video; Coke doesn’t). Meanwhile, more than 100 million videos a day are being viewed on YouTube.com, Reuters reports. Except there’s just one problem: These video-sharing sites – e.g., VideoEgg, Video Bomb, Blinkx.TV, Blip.TV, Guba, Grouper, Frozen Hippo, Blennus, Eefoof and more than 200 others (according to Knowledge at Wharton) – are still trying to figure out how to make their own proportionate amount of money (see that POV at a San Jose Mercury News blog and the Los Angeles Times. Being No. 1 brings its own burdens: YouTube is being sued by a Los Angeles news service “for allowing its users to upload copyrighted video footage,” The Hollywood Reporter, Esq. reports.
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