Of course "stardom" on the social Web is different from mass-media stardom. Take bands in MySpace, for example - fame is more dispersed but intimate. Artists are closer to their fans, who do the real marketing (in a "viral," word-of-mouth way that has a lot more influence than the polished but less personal marketing of a record label). Income is different too - coming in more in piecemeal fashion … [Read more...] about How YouTube stardom works