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The new MySpace

October 5, 2012 By Anne Leave a Comment

It’s not quite live yet, but the marketing campaign has quietly begun, CNET reports. And it’s true to the core interest group of its earliest, pre-News Corp.-acquisition days: Before Facebook seriously began replacing it for teens in 2008, MySpace “had become a powerful music platform. If you were in the music business in whatever capacity, you had to visit the site regularly,” CNET says. Ad Age adds that “the company’s [record] label deals are still in place, and it scored a coup [last week], when judge ruled that Apple couldn’t trademark its music icon because it could confuse consumers with the one for Myspace.” You can preview it at New.myspace.com, which “features a slick video touting a service flush with photos, video, and music from young and beautiful people,” according to CNET. And it does look as if the site itself, if not all its users, will be beautiful. Designed by a digital agency in Brisbane, Australia, it doesn’t look like it’s anything close to the user self-expression tool that made the old MySpace so attractive to teens. This site seems to be aimed more narrowly and at an older demographic – not that that ever stopped teens, but if it offers an experience that’s less customizable, which was a key differentiating factor in 2005-’08, it will need to catch up to and surpass relative “newcomers” to the media-sparing space Spotify (partnered with Facebook) and YouTube with its huge music-video category. So it’ll be fun to watch how MySpace the sequel does! [For a little background and context, see “MySpace’s PR problem”https://www.netfamilynews.org/?p=28338 (Feb. 2009).]

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Filed Under: Social Media Tagged With: media sharing, music, MySpace, recording industry, Social Media, social networking

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IMPORTANT RESOURCES

Our (DIGITAL) PARENTING BASICS: Safety + Social
NAMLE, the National Association for Media Literacy Education
CASEL.org & the 5 core social-emotional competencies of SEL
Center for Democracy & Technology
Center for Innovative Public Health Research
Childnet International
Committee for Children
Congressional Internet Caucus Academy
ConnectSafely.org
Control Shift: a pivotal book for Internet safety
Crimes Against Children Research Center
Crisis Textline
Cyber Civil Rights Initiative's Revenge Porn Crisis Line
Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
FOSI.org's Good Digital Parenting
The research of Global Kids Online
The Good Project at Harvard's School of Education
If you watch nothing else: "Parenting in a Digital Age" TED Talk by Prof. Sonia Livingstone
The International Bullying Prevention Association
Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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