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Disney’s UK kids portal

Disney says it’s about to launch a site for UK children and tweens. Disney.co.uk will be a portal pulling together the company’s assets (including social networking) for kids, Reuters reports. “At its heart [is] a feature called Disney Xtreme Digital” in which users can “customize multimedia content simultaneously while watching and sharing videos, messages, music, and games.” It’ll be interesting to see what is meant by “social networking,” but Reuters says “online parental-protection measures are wrapped into the site, along with functionality that prompts children to use Disney-proposed online-chat phrases that have an emphasis on being polite while also using language that can reflect whether the user is looking at content focused on pirates or princesses.”

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