Google made a bit of history today, opening up its universe of apps and services to users under 13 as their parents design it. Family Link, the name of the new parental control toolset, describes it well: Parents download the tools to their own and the kids’ devices, then link them up for a whole family’s real-time digital device management.
Family Link “marks one of the first attempts by a major tech company to directly address the reality of kids using tech products,” Mashable.com reported.
A groundbreaking aspect of this is that these aren’t watered-down kid versions of Chrome, Maps, Search, etc., they’re the full-blown versions as controlled by their parents. So parents can make each app available (or not), and if, for example, Search is allowed on a kid’s phone, it can have filtered search turned on.
But there’s so much more going on, here: phone time/bed time, whether and how location is used, which apps (e.g., games, social media, messenger apps) can be downloaded from Google Play and when they’re used. Some apps just won’t be made available to Family Link users under 13 – e.g., YouTube (YouTube Kids is available), Google Pay (which is only for users 18+) and apps rated M and up, based on ESRB.org ratings. It works a little like the way mobile carriers allow us to create a family administrator for all family members’ mobile accounts – only much more granular and real-time.
Now, there is no such thing as total Internet safety, right? I hope we all know that. We don’t even want that (see why here). Even this very comprehensive toolset doesn’t promise that. For example, if you allow your kids to download Firefox, they’ll be able to go to YouTube via that browser.
Which takes us to my favorite parts of this parental control tool: the inside-out part and the family communication part. Let me explain:
1. The inside-out part. Safety isn’t one-size-fits all, right? Because everybody’s use of digital media is very individual, including every kid’s use, safety works best from the inside out – the kid out. So the best products are those that can be calibrated to each child and their developmental style and pace by the people who understand them best: their parents. The parent can calibrate, tweak, change his/her mind and age up what’s on each child’s phone as the child matures. Read more