It is a small world. Does this marketers' tactic in India sound way familiar - cell phone companies wooing kid customers with new interactive games, cartoons, and quizzes on phones? "While these companies say the plethora of information will open up a whole new world of 'learning with fun,' telecom experts say it is the trend worldwide to target specific groups like women, children and elderly and … [Read more...] about India: Snagging young cell-phoners
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Family PC: What on earth to buy?
The Washington Post doesn't paint a very positive picture when it details why the eternally unprogrammed, blinking VCR clock was the good old days of family technology. But reality isn't always pretty. "More than ever, today's consumers need to plan and research their tech purchases to make sure the parts of their digital dream home will actually work together," the Post reports. It cites a number … [Read more...] about Family PC: What on earth to buy?
Blending free and fee in P2P
Here's a twist - sort of like iTunes and Kazaa in a single package. "While the music industry attempts to shutter peer-to-peer services in court and in Congress, one company is using P2P networks to promote and pay artists," Wired News reports. It's called Weed and it allows file-sharers to download a song and play it three times for free. The fourth time, they pay a dollar (iTunes-style pricing). … [Read more...] about Blending free and fee in P2P
Kid-tested, parent-approved video games
FamilyFun.com gets it. What better way to test video games than in their natural habitat: homes! And who could be a more credible tester than a kid (with Mom or Dad playing fly-on-the-wall)? It's a formula that Children's Software Revue has used successfully for years, and this year Disney's Family Fun used it to build on its daycare-center-tested toy awards and produce its first-annual, … [Read more...] about Kid-tested, parent-approved video games
Tracking students with tech
Whether they're mere photo IDs students wear, fancy ones with computer chips, or digital IDs to plug into computers, tracking students is a growing phenomenon - as well as public debate. In Poplar Bluff in southeastern Missouri, many of the 1,300 students in that town's high school are upset about having to wear ID cards to school every day, and there isn't even any technology involved, the … [Read more...] about Tracking students with tech