Online advertisers have been testing US Web users' tolerance for behavioral advertising (tracking our online activities or behaviors and targeting us with ads based on that automated tracking), and so far not many of us have been bothered by it. "Since last year, ad organizations in the US have been running a campaign designed to convince Congress and the FTC that self-regulation is good enough," … [Read more...] about Behavioral advertising: So far we’re not opting out
online advertising
FTC’s new behavioral-ad guidelines
The Federal Trade Commission has just issued guidelines for behavioral advertising, a practice in which a marketer targets ads at a person or group based on their online activities, the San Jose Mercury News reports. The guidelines say Web sites must disclose to their users the data they're collecting on their activities "and give them a chance to opt out" of the data collection. "Privacy … [Read more...] about FTC’s new behavioral-ad guidelines
Congess eyeing online privacy
Seasoned bloggers, social networkers, and mobile-phone Twitterers pretty much know their lives are very public, but they're also concerned about their privacy, the New York Times points out. "Those same questions of data collection and privacy policies are attracting the attention of Congress, too," the Times reports, so lawmakers are doing some information-gathering: "On Aug. 1, four top members … [Read more...] about Congess eyeing online privacy