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Computer-based socializing likely to have peaked

April 25, 2013 By Anne 1 Comment

It looks like social networking on desktops and laptops peaked in 2011 at 30% of Americans’ time online – another sign of how mobile socializing’s getting. Computer-based socializing decreased 3% last year for the first time, CNET reports, citing Experian market research. Social networking went down in the UK and Australia during the same period too – declining 3% in both countries. “If the time spent on the Internet on personal computers was distilled into an hour, then 27% of it – 16 minutes – would be spent on social networking,” the biggest category except for “Other.” Behind online socializing were entertainment (9 min.), shopping (5 min.), and then business and email tied (3 min.). Shopping and news consumption on computers both grew the same year.

Meanwhile Americans spent 15% of their time on mobile phones socializing. That’s all US consumers, but it trends with what Pew Internet found about the teenage demographic, only it’s more pronounced for teens: “The nature of teens’ Internet use has transformed dramatically,” Pew reported, so that now a quarter of US 12-to-17-year-olds are “cell-mostly” Internet users (compared to 15% of adults). It was probably no surprise to parents when Pew reported last year that texting is the dominant use of cellphones for teens. Here’s a great infographic (using Pew data) that illustrates the mobile life of teens.

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Filed Under: mobile, Social Media Tagged With: cellphones, computers, laptops, mobile, Pew Internet, Social Media, social networking

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  1. Computer-based socializing likely to have peaked says:
    April 25, 2013 at 11:51 am

    […] It looks like social networking on desktops and laptops peaked in 2011 at 30% of Americans’ time online – another Source: Net Family News […]

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Our (DIGITAL) PARENTING BASICS: Safety + Social
NAMLE, the National Association for Media Literacy Education
CASEL.org & the 5 core social-emotional competencies of SEL
Center for Democracy & Technology
Center for Innovative Public Health Research
Childnet International
Committee for Children
Congressional Internet Caucus Academy
ConnectSafely.org
Control Shift: a pivotal book for Internet safety
Crimes Against Children Research Center
Crisis Textline
Cyber Civil Rights Initiative's Revenge Porn Crisis Line
Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
FOSI.org's Good Digital Parenting
The research of Global Kids Online
The Good Project at Harvard's School of Education
If you watch nothing else: "Parenting in a Digital Age" TED Talk by Prof. Sonia Livingstone
The International Bullying Prevention Association
Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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