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Online video: More amazing growth data

December 11, 2008 By Anne Leave a Comment

The growth of US Web video-viewing is pretty phenomenal. We viewed 13.5 billion online videos this past October! Not “million” – “billion”! That’s a 45% increase over October 2007, according to comScore’s latest figures. ComScore measures by the companies that own the sites – so Google topped the list (its YouTube represented 98% of its video-viewing traffic) at 5.4 billion videos viewed (39.7% share). The rest of the top 10 video sites were more clumped together in traffic numbers, the only surprise being Hulu.com’s rapid rise to the No. 6 position. Here are the US’s 10 biggest video-viewing providers, going down from Google: Fox Interactive Media (mostly MySpace) at about 520 million (3.8%); Yahoo Sites 363 million (2.7%); Viacom Digital 305 million (2.3%); Microsoft Sites 286 million (2.1%); Hulu 235 million (1.7%); Turner Network 228 million (1.7%); Disney Online 127 million (0.9%); AOL 123 million (0.9%); and ESPN 105 million (0.8%). BTW, amateur video producers with the most viewers at YouTube are now “earning six-figure incomes from the Web site,” the New York Times reports, because of the ads YouTube puts with them (it has a revenue-share program). See the Times for examples.

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Filed Under: Literacy & Citizenship, Social Media, video Tagged With: disney, Hulu, MySpace, Yahoo, YouTube

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IMPORTANT RESOURCES

Our (DIGITAL) PARENTING BASICS: Safety + Social
NAMLE, the National Association for Media Literacy Education
CASEL.org & the 5 core social-emotional competencies of SEL
Center for Democracy & Technology
Center for Innovative Public Health Research
Childnet International
Committee for Children
Congressional Internet Caucus Academy
ConnectSafely.org
Control Shift: a pivotal book for Internet safety
Crimes Against Children Research Center
Crisis Textline
Cyber Civil Rights Initiative's Revenge Porn Crisis Line
Cyberwise.org
danah boyd's blog and book about networked youth
Disconnected, Carrie James's book on digital ethics
FOSI.org's Good Digital Parenting
The research of Global Kids Online
The Good Project at Harvard's School of Education
If you watch nothing else: "Parenting in a Digital Age" TED Talk by Prof. Sonia Livingstone
The International Bullying Prevention Association
Let Grow Foundation
Making Caring Common
Raising Digital Natives, author Devorah Heitner's site
Renee Hobbs at the Media Education Lab
MediaSmarts.ca
The New Media Literacies
Report of the Aspen Task Force on Learning & the Internet and our guide to Creating Trusted Learning Environments
The Ruler Approach to social-emotional learning (Yale Center for Emotional Intelligence)
Sources of Strength
"Young & Online: Perspectives on life in a digital age" from young people in 26 countries (via UNICEF)
"Youth Safety on a Living Internet": 2010 report of the Online Safety & Technology Working Group (and my post about it)

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