A new (and growing) Net business category is now employing Net scare tactics: online reputation management. For example, "the Internet has become the go-to resources to destroy someone’s life online, which in turn means their offline life gets turned upside, too,” Reputation.com CEO Michael Fertik told the New York Times. The article offers helpful insights into how this high-end approach to … [Read more...] about Online spin control: Who does it best? Us!
Five years ago was, I think, was the first time I wrote about young Net users needing to be good spin doctors and get in touch with their inner political consultants. I was thinking more about protecting reputations and future prospects than opportunities to run for office. But now we've had the first election in which politicians have had to confront the social-Web skeletons in their closets, the … [Read more...] about The social Web, reputations & an election