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‘Blue Whale’ game: ‘Fake news’ about teens spread internationally

It has been reported as real news here in the U.S. in recent weeks, just as it was earlier in eastern Europe, and what a dark, disrespectful message it sends about young people in any country. I’m talking about coverage of the so-called “Blue Whale suicide game” that started in Russia. And while even the term “fake news” seems to be morphing into something else now, this is the real, original version that’s misleading and scaring parents.

Fake news countered by, Bulgaria’s Safer Internet Centre, works to counter fake news harmful to youth

It’s truly fake – a textbook example of how misinformation about online harm can itself be harmful. Georgi Apostolov of Bulgaria’s Safer Internet Centre told me this was a “manipulation” that “can really affect parents and vulnerable children.” He wrote me that his organization is very thankful they succeeded in countering the “wave of clickbaits” in Facebook, the most widely used social media service in Bulgaria, “but it cost us a week of countering their posts…. If you are curious you can check by FB search #синкит, #синийкит – to see how we were able to stop the copycat attempts in our country. It has much to do with digital media literacy, which is now our main focus of work,” Apostolov wrote. “What I was afraid of, and we had several cases reported to our [Internet] helpline, was that self-harming or suicidal teens would use the manipulation as an excuse to not speak about their real problems.”

The Bulgarian Safer Internet Centre, which is funded by a research institute in that country as well as the European Commission, runs one of Europe’s many Internet helplines for youth. Here’s the background on the Blue Whale story that Apostolov earlier provided a U.S. group of Internet risk prevention practitioners and researchers (which I’m sharing with his permission):

So-called ‘investigative journalism’

“It is a sensationalist fake started by Russian media back in May 2016 and [which] has been recently resuscitated not without some political aims. Based on ‘investigative journalistic stories’ a special working group under Putin elaborated a plan to be implemented by the Russian government for “prevention of teen suicides incitement. Doesn’t that sound familiar – Turkey cutting off social networks to fight child pornography? And several Russian politicians already mentioned ‘Western intelligence services’ and ‘Ukrainian nationalists’ as creators of the ‘horrible game’ with the aim to exterminate young Russian generation!

“We had to lead a real cyberwar in Bulgaria after the fake was blown up by our clickbait websites creating a panic among parents with headlines like ‘Monstrous online game leading to teen suicides approaching Bulgaria’…. The same happened in Latvia, Kirgizstan and some other countries.”

What real investigation turned up

Apostolov continued, “Yes, there were some groups in the Russian [social network site] Vkontakte visited by Russian teenagers playing around with the theme of death and scary talk about gurus (kurators) who were leading teenagers in 50 days through various challenges [culminating in] suicide. But they started in November 2015, [and by] May 2016 only one 21-year-old man was arrested for being such a guru and still is not sent to trial due to lack of evidence – he was just a member of one such group. And is it possible that over a year and a half no other suspects were found? Russian police and secret services are not known to be so inefficient, are they?”

Referring to the suicide figures cited in virtually all the “coverage” of this fake news,: “Another ‘fact” taken up by Russian media (not mainstream)” and cited in un-fact-checked articles in and the Huffington Post, “is that in a period of 6 months (December 2015-May 2016) there were 130 teen suicides in Russia, and 80 of the teens were members of such groups – does this prove causality? Or was it that vulnerable teens were attracted to this ‘magic’ subculture? And Russia was always one of the leading countries with highest teen suicides in the world.”

Media literacy is protective

“It would be very bad if the fake is taken up by Western media,” Apostolov wrote, “because then Russian and other countries’ media will re-publish the stories and point at them as a proof that all this garbage is true.” Google News turned up a number of stories in the UK, as well as coverage in Asia.

Snopes, the U.S.-based fact-checking site, cites “an investigation by Radio Free Europe that found that no suicides had been definitively linked to these [“guru”-led] online communities. Snopes tells of one such community, “Sea of Whales,” the creator of which said “they created the game and the surrounding lore to drive traffic to the page.”

That sounds tragically familiar, right? Debunking false reporting for and with young people becomes supremely important if it’s negative, about their peers and could in any way elicit copycat behavior,  something about which suicide prevention experts caution us (see the guidance at

This just in…

After I posted the above, Georgi Apostolov reported that Russia’s long-running daily newspaper Izvestia itself later ran an investigative Blue Whale article debunking the story (in a bit of history, the Soviet government’s paper of record from 1917 until the government’s dissolution in 1991). Apostolov highlighted that between October 2016 and last month, there were “232,000 unique uses of known ‘BlueWhale’ hashtags in Russia; Russian social network Vkontakte identified “tens of thousands of bots,” not real people, using those hashtags; and, as if to confirm what the Bulgarian Safer Internet Centre found, Sergei Grebennikov, head of the organization that administers Russia’s .ru domain, was quoted as saying that there were three types of users of the hashtags besides apparent members or followers: the curious trying to find out more about the trend, advertisers capitalizing on it to promote what they were marketing, and “professionals testing technologies for information dissemination.” [I read the Izvestia article in English, courtesy of Google Translate, but Apostolov thoughtfully sent these highlights in English.]

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19 Comments Post a comment
  1. hannah.haha #

    It may have been “fake” at the start, but the very thing they were afraid of has happened. Copy cats in several countries have picked it up and for those countries the nightmare has become quite real. From what I can see, Brasil has been the most affected, if only because they were able to prove a connection. So, now instead of addressing the validity of the original reporting, groups interested in helping need to accept the reality. This is the absolute worst thing fake news can accomplish… turning itself into reality.

    April 23, 2017
  2. João Keker #

    Now every suicidal kid will claim to be playing the blue whale game and this will be the new moral panic of the XXIst century

    April 19, 2017
    • Anne #

      Exactly what as many of us as possible need to keep working to counter as best we can. has been trying to replace fear with facts since early in the last decade, and there’s encouragement in seeing others recognize the signs of a moral panic. (Americans are always interested to hear about the comic book scare that led to congressional hearings in the 1950s and the Dungeons & Dragons panic of the ’80s that the New York Times just reported on). This is not to say that the Blue Whale so-called game is anything like comic books or the Dungeons & Dragons game or that it can’t have tragic impacts. It’s only to say that fear and panic are not helpful; they distract from getting at real causes such as mental illnesses and treatment of them. Suicide prevention experts tell us that suicide extremely rarely has a single cause, and people who are suffering deserve close, loving attention not misplaced fear. I suspect you know this, João. I’m just stating it here for anybody following this thread. Thanks for commenting.

      April 19, 2017
  3. Arkymedes #

    4 cases of it in Brazil :(

    What a sick joke and an alarming exemple of fake news leading to real consequences.

    April 19, 2017
  4. Katy Poenaru #

    I am sorry to “disappoint” you but this game is a killer and children had comit suicide in my country recently. Only today a child 11 years old committed suicide as a result of this game. So please, don’t make fun of this.

    March 28, 2017
    • Anne #

      Katy, thank you for your comment. That is so terribly sad to hear. Certainly no one’s making fun of any such outcomes of the “game” here. This post was about widening the findings and visibility of the Bulgarian Safer Internet Centre’s work on this issue.

      April 3, 2017
  5. dom #

    polish mainstream media picked that up from the sun, and then even polish ministry of education issued a letter to schools about it (saying that it’s a video game btw, so they didn’t even get the fake news right), i cannot believe how this can be happening in 21st century…

    March 24, 2017
  6. petteri #

    In finland its real

    March 22, 2017
  7. shinmai #

    It might’ve been fake in the U.S., but today there were multiple reports from several schools in the Vantaa region of Finland, where students *have* been part of a game exactly as the so-called “fake news” you reference describe. These reports have been verified by the police.

    March 22, 2017
    • Anne #

      Thanks for your comment. My post wasn’t really about the U.S., actually – only to say that “reports” of the game had shown up in this country. It was passing along what Bulgaria’s Safer Internet Centre discovered through its investigative work. The main point of their fine work and my post is that it would be good for parents, educators and others who read such stories questioned them – question their claims and sources, the media literacy part of Internet safety. If you’re in Finland, do you know if that country’s Safer Internet Centre or similar experts on e-safety have looked into the game and harm that has resulted? It would be great if they coordinated with Bulgaria’s Safer Internet Center.

      March 22, 2017
    • W #

      The kids had heard about the game, NOT taken part in it.

      March 23, 2017

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