Zynga, creator of Farmville, claims 70 million active players in all of its social-Web games a day (Farmville getting nearly half of them), reports eModeration CEO Tamara Littleton in iabUK.net, and Zynga's just-launched Treasure Isle "gained an extraordinary 5.4 million players in its first week." Littleton says Zynga CEO Mark Pincus chalks it up to meeting three basic criteria: "interaction with … [Read more...] about Social gaming’s social engineering
Social Web privacy: A new kind of social contract we’re all signed onto
1993: In a famous New Yorker cartoon, a dog at a computer says to his canine buddy looking up from the floor, "On the Internet, nobody knows you're a dog." Fast-forward 13 years.... 2006: "On the Internet, EVERYBODY knows you're a dog," declares the subhead to a Michael Kinsley essay in which he wondered at how narcissistic the social Web was (before that became a cliché). Fast-forward only … [Read more...] about Social Web privacy: A new kind of social contract we’re all signed onto
Facebook to meet with Sen. Schumer on privacy
Facebook's announcements last week about making the Web even more social caught the eye of Sen. Charles Schumer (D-NY), who has since been "publicly pushing the social networking site to change its privacy policy," ComputerWorld reports. In an open letter, a private letter to Facebook, a press conference, and his press release, the senator called on the Federal Trade Commission "to provide … [Read more...] about Facebook to meet with Sen. Schumer on privacy
What the new Facebook features mean to us users
Remember how the word "friends" took on new meaning with the advent of social networking? Well, the same thing might be happening to the word "like." You always liked stuff, but now you "Like" it, as in broadcast that you like it, to the world via Facebook – or just to your Facebook friends, depending on how you've set your privacy settings. FB users, right after logging in today, click on "Learn … [Read more...] about What the new Facebook features mean to us users
What Facebook does with abuse reports
The head of Facebook's international law enforcement group, Max Kelly, Friday revealed more details than I've seen in the news media on how the site detects bad behavior and content, including criminal activity. On the prevention side, The Guardian reports, "Facebook has developed sophisticated algorithms to monitor its users and detect inappropriate and predatory behaviour, bolstering its latest … [Read more...] about What Facebook does with abuse reports