I hardly need to weigh in because I already did – in depth, last summer, at the peak of the last Momo wave. But I will only to highlight the best thinking I've seen this go round and add 4 points – lessons from this – to consider when the next wave hits (because this will certainly not be the last, and why reinvent the wheel every time?). First the points: Who's the (potential) victim, anyway? … [Read more...] about Momo. Again.
There's no rhyme or reason to these things. They show up on different social media platforms, start in different parts of the world, but don’t always "go viral" in regions where they started. There are cultural aspects to what makes them take off but also universal ones: They "excite children's and teens’ imaginations, increase careless media outlets' appetite and opportunities for bigger … [Read more...] about About ‘Momo’ & dealing with viral media scares